Main Purpose and Target User Group
Main Purpose
To provide a centralized platform for creating, planning, collaborating on, approving, and scheduling social media content across multiple channels, enhancing efficiency and reducing workflow friction.
Target User Group
- Agencies: To impress clients, manage multiple client accounts, and streamline approval workflows.
- Multi-location Brands: To manage content across all locations from a single platform.
- Multi-brand Companies: To facilitate content collaboration and management at scale for various brands.
- Small Teams: To efficiently plan, approve, and publish social media content.
- Social Media Managers & Marketers: Individuals and teams responsible for social media strategy and execution.
Function Details and Operations
Content Creation (Create)
- AI-powered content generation, rewriting, and copy extraction from images/videos.
- Image & Video editor for trimming, resizing, and cropping assets for different channels.
- Support for various content types beyond social media (blogs, newsletters, emails) for a unified marketing calendar.
Content Planning (Plan)
- Multi-channel Content Calendar: Visual calendar view to see all content, with drag-and-drop functionality for easy scheduling.
- Feed View: Previews posts as they would appear on native platforms, with in-context feedback and approvals.
- Grid View: Specifically for Instagram, allowing users to plan and arrange their grid visually.
- List View: For quick actions like bulk approval, scheduling, deletion, and duplication, with custom view saving.
- Content Organization: Dedicated workspaces for brands, labels for campaigns/content pillars, customizable views/filters, and a centralized media library.
Collaboration (Collaborate)
- Real-time Feedback: Comments, suggestions, and annotations directly on posts.
- Guest Access: Share one-time links for quick, ad-hoc feedback from external stakeholders.
Approval Workflow (Approve)
- Customizable Approval Flows: Step-by-step approval processes.
- One-click Approvals: Simple and clear approval mechanism for clients and team members.
- Approval Inbox: Centralized location to manage all pending approvals.
Scheduling (Schedule)
- Multi-platform Publishing: Schedule and publish content to 9+ platforms with one click.
- Supported Channels: Facebook, Google Business Profile, TikTok, YouTube, Instagram, Pinterest, LinkedIn, Threads, X (Twitter), and "any other content."
Analytics (Analyze)
Actionable insights and fast reports to identify winning content and understand audience engagement per platform.
Engagement (Engage)
One unified inbox for managing comments across all connected social media channels.
Mobile App
Available for iOS and Android for on-the-go content creation, editing, review, and approval, with notifications.
User Benefits
- Time Savings: Reduces time spent on meetings, emails, and the overall content creation to approval process.
- Increased Efficiency: Streamlines workflows, centralizes content, and simplifies collaboration.
- Improved Collaboration: Facilitates clear and real-time feedback among team members and clients.
- Reduced Errors: Customizable approval workflows ensure content is reviewed thoroughly before publishing.
- Enhanced Organization: Keeps all social media content, assets, and feedback in one organized place.
- Visual Planning: Intuitive visual calendars and previews make planning easier and more effective.
- Client Satisfaction: Provides a user-friendly platform for clients to review and approve content, fostering transparency and trust.
- Flexibility: Supports various team sizes and business models (agencies, multi-location, multi-brand).
Compatibility and Integration
- Social Media Platforms: Integrates with Facebook, Google Business Profile, TikTok, YouTube, Instagram, Pinterest, LinkedIn, Threads, X (Twitter).
- Mobile Devices: Dedicated mobile apps for iOS and Android.
- Universal Content: Can manage various types of marketing content beyond social media posts.
Access and Activation Method
- Free Trial: Users can "Try for free" to experience the platform.
- Book a Demo: Option to schedule a personalized demonstration.
- Log In: Existing users can log in via the website or mobile apps.
- Pricing: Detailed pricing plans are available on the website.
